28°-50° Maddox Street, London – Mayfair’s Stylish Wine Bar & Modern European Dining Spot (2026 Guide)

In a London dining landscape increasingly dominated by flashy tasting menus and TikTok-driven restaurant openings, 28°-50° Maddox Street continues to offer something refreshingly timeless: excellent wine, polished service, and modern European dining in an intimate Mayfair setting.

Tucked away just off Regent Street, the long-standing Mayfair wine bar and restaurant has quietly built a loyal following among London professionals, wine enthusiasts, solo diners, and visitors searching for a sophisticated yet relaxed dining experience in central London.

For travellers exploring London’s luxury hospitality scene in 2026, see our wider UK luxury travel guide

Unlike many of Mayfair’s more theatrical fine dining venues, 28°-50° focuses on understated elegance. The atmosphere remains warm, social and approachable, balancing the feel of a neighbourhood wine bar with the polish of a contemporary European restaurant.

The restaurant’s signature concept — expertly pairing seasonal dishes with wines selected by knowledgeable sommeliers — remains at the heart of the experience. The extensive wine list continues to be one of its strongest assets, offering everything from accessible by-the-glass pours to collector-level bottles for more serious wine enthusiasts.

The flexibility of ordering wines in 75ml tasting pours, carafes or full bottles also makes it particularly appealing for diners wanting to explore multiple pairings throughout the evening.

Located in the heart of Mayfair, 28°-50° sits within one of London’s most dynamic luxury districts, surrounded by boutique hotels, private members clubs, designer flagships and some of the city’s best restaurants. Visitors exploring the area may also enjoy our feature on The Beaumont Mayfair’s luxury redesign

The menu continues to evolve seasonally, combining modern European cooking with subtle international influences. While dishes change regularly depending on market availability and chef direction, the restaurant has long been known for seafood dishes, elegant small plates and thoughtful wine pairings.

Signature favourites over the years have included the house salmon gravlax served with rye bread and mustard dressing, delicately prepared scallops with Asian-inspired flavours, and beautifully cooked fresh fish accompanied by seasonal vegetables and rich sauces.

What still sets 28°-50° apart in 2026 is the service. The staff maintain a rare balance of attentiveness without pretension — something increasingly difficult to find in central London dining. Solo diners are particularly well accommodated, with bar seating and relaxed pacing making it an ideal location for a spontaneous glass of wine after shopping or business meetings nearby.

For readers interested in more London dining inspiration, our editorial coverage also includes:

• Ormer Mayfair, one of London’s most romantic Michelin-starred dining rooms:
  https://luxnomade.com/united-kingdom/food-guide-ormer-mayfair-londons-most-romantic-restaurant-for-a-date/
• Hans’ Bar & Grill in Chelsea, a stylish all-day British brasserie:
  https://luxnomade.com/restaurants/restaurant-guide-hans-bar-grill-london/
• Thomas’s Cafe at Burberry, a refined fashion-meets-food destination near Regent Street:
  https://luxnomade.com/united-kingdom/restaurant-guide-thomass-cafe-burberry-london/

Beyond the main dining room, the downstairs cocktail bar remains one of Maddox Street’s hidden gems. The space offers a more intimate atmosphere with cocktails subtly inspired by the venue’s wine-first philosophy, including grape-infused spirits and wine-led signature serves.

Private dining areas and secluded seating make the venue equally suited to business dinners, casual dates, post-shopping drinks, and smaller celebrations.

While London’s restaurant scene constantly evolves, 28°-50° Maddox Street continues to succeed because it understands something many newer venues overlook: guests return not only for food and wine, but for atmosphere, familiarity, and consistency.

For travellers combining dining with wellness and luxury stays in London, explore our latest guides including:

The Prince Akatoki, Hotel Review: https://luxnomade.com/hotels/hotel-review-the-prince-akatoki-london/

The Londoner luxury hotel at Leicester Square: https://luxnomade.com/hotels/the-londoner/

28°-50° Maddox Street

17-19 Maddox Street
Mayfair
London W1S 2QH
United Kingdom

Official Website:
https://www.2850.co.uk/maddox