The Truth About Skincare: Myths, Misconceptions, and Must-Knows

Navigating the world of skincare can be daunting, especially with the abundance of misinformation circulating. When it comes to skincare, there are truths, myths and everything in-between.

Social media, trends and old wives tales can all mislead. So, how to discover what’s actually true? To cut through the noise and lead us back to the correct path rather than down the garden one we asked Elise Andrews, Head of Education at The Global Beauty Group, for some of the most common bits of misinformation she has encountered as an expert in her field. 

From the belief that more expensive products equate to better results to the misconception that natural ingredients are always superior, we unravel the truth behind these common myths to help you make informed choices about your skin care routine. 

We think you find these nuggets of truth helpful and hope these expert insights help you separate fact from fiction, unravel the truth behind common misconceptions and in turn empower you with evidence-based knowledge to ensure you make smarter decisions when it comes to your skin.

Myth #1: Natural Ingredients Are Always Better

The Truth: While botanical extracts and natural oils can be wonderful for the skin, “natural” doesn’t automatically mean safe or effective. Poison ivy is natural – and no one would dream of putting that on their face. In fact, dermatologists note that many natural ingredients, such as essential oils, can be irritating and even trigger allergic reactions in sensitive skin.

What really matters is whether an ingredient – natural or synthetic – has been clinically tested and proven effective. For instance, vitamin C (often derived from natural sources) is a gold-standard brightening antioxidant, while lab-created retinoids remain some of the most effective ingredients for anti-ageing. A study published in the Journal of the American Academy of Dermatology found that up to 23% of contact dermatitis cases were linked to “natural” ingredients like essential oils and plant extracts.

Takeaway: Elise says: “Don’t be swayed by labels like “all-natural.” Instead, focus on formulas backed by research, with active ingredients proven to deliver results”.

Myth #2: Mineral sunscreens are more effective than chemical versions

The Truth: Totally untrue. Instead of one being more effective than the other, they just work in different ways. 

Elise explains: “For example; Chemical sunscreens absorb UV rays and convert them into heat, whilst mineral sunscreens work by reflecting them. Chemical sunscreens have the potential to offer broader-spectrum protection against both UVA and UVB rays, whilst some mineral sunscreens are actually less effective against UVA (the rays that cause skin aging).

A derm secret is that most actually strongly prefer chemical sunscreens, because they’re always more cosmetically elegant (aka smoother & more lightweight), with sometimes better efficacy and no safety concerns, when compared to mineral sunscreens. Finally, Elise explains “the term “chemical” isn’t inherently bad – everything, including the ingredients in mineral sunscreens, is a chemical. In the end, what actually matters most isn’t what exact brand/formulation it is, but how well the consumer uses the product – which should be every two hours when exposed to UV rays”.

Takeaway: Don’t get caught up in the “mineral vs. chemical” debate – both types of sunscreens are effective when used correctly. The most important factor isn’t the formula, but consistency. Apply generously every morning and remember to reapply every two hours when outdoors. That habit, more than the label on your SPF, is what will truly protect your skin from premature ageing and UV damage.

Myth #3: Oily Skin Doesn’t Need Moisturizing

The Truth: This is one of the most persistent myths in beauty. When in reality, dehydrated skin (even when oily) will overcompensate by producing more sebum often leading to congestion and breakouts. According to dermatology surveys, up to 40–55% of adults aged 20-40 suffer from persistent oily or acne-prone skin and skipping moisturiser can make matters worse.

The key is choosing the right formulation Elise explains “Lightweight, oil-free or gel-based moisturisers can hydrate without clogging pores. Look for products labelled “non-comedogenic,” which means they won’t block pores. Ingredients like hyaluronic acid are brilliant here as they offer weightless hydration without the greasy feel”.

Takeaway: Every skin type needs hydration. The trick is picking the right texture for your skin’s unique needs.

Myth #4: Skincare Products Need to Tingle or Burn to Work

The Truth: That tingling sensation might feel like proof that a product is “doing something,” but in most cases, it’s your skin crying out in irritation. Elise warns that “persistent stinging or burning can actually compromise the skin barrier, leading to redness, flakiness, or sensitivity – meaning you can quite easily end up with worse skin than when you started”.

A survey by the American Contact Dermatitis Society found that more than 70% of women report experiencing skin sensitivity at some point – often triggered by harsh products. While some active ingredients (like exfoliating acids or retinoids) may cause mild, temporary tingling, they should never leave your skin burning or uncomfortable.

Takeaway: Effective skincare doesn’t need to hurt. Gentle formulations are just as capable of delivering visible results – without the damage.

Myth #5: Sunscreen Is Only Necessary on Sunny Days

The Truth: UV damage doesn’t take a day off. Even when it’s cloudy or raining, up to 80% of the sun’s rays can penetrate cloud cover, according to the Skin Cancer Foundation. And UVA rays – the ones responsible for premature ageing – are present year-round and can even filter through glass.

“Daily SPF use is one of the most powerful tools you have against the premature signs of skin ageing including wrinkles, pigmentation, not to mention skin cancer” Elise confirms. Yet studies reveal a shocking statistic: only one in 10 people apply sunscreen daily. Even more concerning, recent surveys show that many people skip SPF entirely in winter months, mistakenly believing they’re safe from sun exposure.

Takeaway: Think of sunscreen as your non-negotiable final step every morning – rain, hail, shine, or snow.

Myth #6: You Can Shrink Pores Permanently

The Truth: Pore size is primarily genetic, and unfortunately, no cream, serum, or treatment can physically make them smaller. As we age and collagen production declines, pores may even appear larger. What you can do is minimise their appearance with the right skincare and treatments.

Regular exfoliation with alpha-hydroxy acids (AHAs) and beta-hydroxy acids (BHAs) helps clear debris as clogged or dilated pores can appear larger. 

Still, these effects are temporary. According to Elise, keeping skin clean, hydrated, and protected from UV damage is the best long-term strategy. Finally, any in-office cosmetic procedures that simulates collagen production (the skin protein that makes your skin smooth, firm and elastic), such treatments with skin needling pens, microdermabrasion machines, peels, certain lasers and IPL devices can all refine skin texture and reduce the appearance of pores. Think of your goal as minimising their appearance, not removing them entirely.

Takeaway: While you can’t shrink pores forever, you can absolutely make them look smoother and less noticeable with consistent skincare and treatments.

Myth #6: Expensive Products Are Always Better

The Truth: A hefty price tag doesn’t always equal better results. While luxury skincare often comes with beautiful packaging, a sensorial texture, or a high-end brand name, what truly matters are the active ingredients and their concentrations. Many affordable products use the exact same clinically proven ingredients — think retinol, niacinamide, or hyaluronic acid  – as their luxury counterparts.

Elise confirms, “effectiveness comes down to formulation, not price”. In fact, a 2022 Consumer Reports survey found that nearly half of dermatologists recommend drugstore skincare brands to their patients, highlighting that cost isn’t always a measure of efficacy. What you’re sometimes paying extra for is the brand story, the luxe packaging, or added fragrance, not necessarily better results.

That said, some premium lines do invest more in advanced delivery systems or proprietary complexes, which may offer added benefits. The key is to check the ingredients list and evidence behind the claims, rather than assuming a higher price tag means a more potent product.

Takeaway: Don’t equate luxury with results. “Great skincare doesn’t have to cost a fortune – it just needs to be well-formulated and consistent” says Elise. Invest in proven ingredients and focus on how your skin responds, not the prestige of the label.

The Bottom Line

Skincare is full of myths that can derail even the most well-meaning routines. By separating fact from fiction, you empower yourself to make choices that support healthier, glowing skin long term. Whether it’s embracing daily SPF, choosing the right moisturiser for your skin type, or ignoring the “tingle means it’s working” myth, knowledge is your ultimate beauty tool.

This article is in partnership with beauty suppliers, The Global Beauty Group. To learn more about hydro dermabrasion machines, Micro needle pens or any other technology mentioned in this article or to find a treatment provider in your area, visit their website.

Please note this article includes sponsored links.