Why we’re switching to skinimalism in 2021

For some time now, the world has begun to embrace a more minimalist lifestyle. Owning less, buying less and being more conscious about the products we are using in our day to day lives is becoming common day practice. And with this new minimalist mindset comes a new attitude towards beauty products: skinimalism.

We’ve partnered with the beauty brand INIKA Organic to find out more about this new beauty trend. As pioneers in natural beauty, they believe it’s time to embrace your natural skin with a minimalist skincare routine, and create simple, stunning looks using natural skin makeup. Intrigued? So are we.

Why switch to skinimalism

You might think that you need a 15-step skincare routine and layers upon layers of foundation to achieve healthy-looking skin – it’s actually quite the opposite. A minimalist beauty routine will take better care of your skin, provided that you use quality products. When it comes to cosmetics for healthy skin, it’s about quality, not quantity! Here are 3 ways in which skinimalism will benefit your skin.

#1 Naturally Healthier and Nourished Skin

INIKA’s organic makeup and skincare are made with skin-loving ingredients that will benefit your skin, leaving it feeling looked-after and nourished. By taking better care of your skin and avoiding potentially harmful products, you’re also less likely to see skin breakouts, which means you won’t need as much makeup to cover any imperfections, leaving you with naturally healthier skin. It’s a virtuous cycle!

#2 Beautiful ingredients

With INIKA’s Certified Organic ingredients, your skin is in good hands. Ingredients such as Magnolia Bark, Kangaroo Paw and Hyaluronic Acid offer a range of benefits for your skin like hydration, minimising the appearance of wrinkles, brightening and increasing skin elasticity.

#3 Travel light

What a relief to be able to carry fewer makeup items around with you! When you switch to skinimalism, you’ll only need a handful of items to be confident and comfortable that you have everything you need to look and feel beautiful. You’ll have a lighter makeup bag, and you can spend less time thinking about your beauty routine and more time thinking about what you’re going to do on your trip!

Our 3 tips for radiant glowing skin with minimal makeup

We know that you don’t want to compromise your looks for the sake of minimalism, but don’t worry, you can absolutely create dewy, radiant makeup looks with the help of a few carefully selected makeup products. We asked the beauty experts at INIKA to share their top tips to achieve radiant skin with a minimal makeup collection.

#1 Opt for a moisturising primer

INIKA’s Radiant Glow Veil is a primer, moisturiser and illuminator all at once, and its light reflective technology gives your skin a dewy glow. It’s the ultimate beauty product to have in your makeup bag as a minimalist! Made with botanical ingredients to keep skin smooth, this is the perfect glowing base and best hydrating primer for your skin.

#2 For a little more coverage, opt for a BB cream

If you’re looking for how to improve your complexion naturally, opt for a light Certified Organic BB Cream. Formulated to nourish and hydrate while also stimulating collagen production, this will help to smooth out any blemishes or imperfections and offers a smooth, easy application.

Here’s how to apply BB cream like a pro: for a streak-free flawless finish, apply and blend with a clean foundation brush or with clean fingertips.

#3 Enhance your look without the hassle using multitasking products

To add a natural pop of buildable colour to your basic natural makeup, try a Certified Organic Lip & Cheek Cream. With a natural sheer finish, you can apply this over your BB Cream or foundation and build the colour as needed.

Our top tip on how to use lip and cheek tint: use your fingertips to warm up the natural oils, and gently dab onto your lips and the apples of your cheeks to blend into the skin.

Get glowing skin naturally with INIKA Organic

Explore INIKA’s full range of organic skincare and makeup today and start to invite skinimalism into your daily routine. All of their products contain natural ingredients and are Certified Organic, Vegan & Cruelty-Free. With free standard shipping on orders over $75, you can start your minimalist skincare routine today!