Five Facial Treatment Trends To Try In 2023

With the launch of FaceGym at Mecca’s flagship Sydney store back in January and the celebrity-endorsed, needle-free lifting treatment EMFACE® launching at select clinics in Sydney a month later, it seems as though new facial treatments are having a moment. We’ve put together a round-up of facial treatment trends (spa and wellness trends in 2023) to try this year to take your facial care up a notch.

1. Facial massages and muscle stimulation

Facial massage is nothing new, but it seems as though this treatment – which involves the holistic movement of the muscles in the face and neck to improve facial muscle integrity – is playing a central role in 2023’s facial treatment trends.

Adie Robertson, the founder of Double Bay beauty salon Wonder, explains the importance of somatic work in facial treatments: “As we age, we lose bone, muscle and fat – we’re losing that underlying architecture in the face and body. Facial massage works to promote collagen and elastin in the skin: helping to rebuild muscle density and tone the skin, tightening without the need for filler or botox.”.

A level-up from a practitioner-performed massage is EMFACE® : a needle-free lifting treatment which uses synchronised electronic energies to stimulate the muscles with an effect that can look as profound as a surgical facelift.

2. Highly personalised facials

Gone are the days of a one size fits all approach to skincare, and our faces are happier for it. One brand leading the charge at home is Tailor Skin, a sustainability-focused skincare brand that allows shoppers to choose products based on their personal skin concerns. The brand’s free online skin consult via their Skin Quiz allows for a seamless assessment of your personal needs, allowing you to choose the range of products that will best fit your face.

Taking a similarly personalised approach is Bondi’s newly launched facial clinic Fayshell, where facial treatments and personalised recommended skincare routines are created on a bespoke, person-by-person basis based on a 15 minute consultation with a highly knowledgeable therapist. With an understanding that the maintenance of healthy, glowing skin is an ongoing journey, Fayshell’s membership option allows members discounted rates on regular treatments, which are carefully personalised and adapted with every visit.

3. Mesotherapy

Mesotherapy is a non-invasive skin treatment that uses micro injections or electroporation to insert serums and products into the skin using an electric current. There’s a satisfying tingle to the treatment, which leaves skin feeling supple and looking strikingly rejuvenated. “It’s a treatment we’re really excited to be offering – something that works so well with facial massage to treat the skin from within and create a lasting glow,” Adie Robertson, founder of Double Bay beauty salon Wonder, who offers mesotherapy as part of her range of treatments.

4. Scalp facials

Interest in (as well as products and treatments catering for) scalp care has seen a huge uptake over the past twelve months, with data from Pinterest showing that searches for “scalp massage techniques” and “clean scalp” both grew by 55% in 2022. “People have started to realise that healthy hair starts with a healthy scalp,” Katie Griffin, founder of Mary Keith Beauty explains. From her salon in Sydney CBD, Griffin and her team offer a Pramāsana™ facial for the scalp using massage, exfoliation techniques and organic treatment products to deeply yet gently cleanse the scalp. While it’s not a treatment for the face itself, this one’s worthy of inclusion for its relevance to 2023’s beauty trends alone, and the overall improved purity of the scalp will not only improve hair health, but skin health and general glow across the board.

5. LED Facials

Again, the use of LED light in facials isn’t new, but research on the positive impact of certain types of LED light on the skin is mounting, and clinics are increasing including LED light treatments alongside their other facial offerings.

LED lights offer various benefits for the skin, ranging from an evening out hyperpigmentation (green LEDs) to treating acne (blue LEDs) to offering an immediate glow (red LEDs). Aware of the myriad benefits of LED light therapy on the skin, Fayshell offers unlimited LED light therapy treatments as part of its membership – making that personalised facial go even further.