SOAK Bar: The Beauty Experience You’ve Been Waiting For
If you haven’t yet experienced SOAK Bar, you’re in for a treat. This is where luxury meets self-care in the most playful, indulgent way possible. Welcome to the ultimate beauty escape—where pampering isn’t just a service, it’s an experience. From its roots in South Yarra to its new coastal location in Elwood, SOAK continues to redefine what it means to unwind in style.
Launched in 2019, SOAK quickly became Melbourne’s go-to beauty destination, offering a sophisticated yet relaxed atmosphere that feels like home, no matter where you’re from. The brainchild of beauty expert Carlie Lansdown, SOAK began as a dream to create a space that blends self-care with a sense of fun. Fast forward to today, and SOAK is now the first fully licensed beauty bar in Victoria—and it’s making waves in the beauty world.
At SOAK, beauty isn’t just skin-deep. It’s about the full experience. Whether you’re booking in for a luxurious manicure or getting the ultimate glow-up with a facial, every treatment comes with a side of cocktails—yes, you read that right. Think handcrafted cocktails, bubbly champagne, or a glass of fine wine, all while you’re being pampered. It’s like a beauty appointment and a night out all rolled into one.
What sets SOAK apart isn’t just the cocktails (although that’s a major plus), it’s the level of personalization and care they give to each guest. Every service is tailored to your individual needs, whether it’s a brow shape that frames your face perfectly or a pedicure that leaves your feet feeling divine. SOAK’s talented team of beauty professionals uses only the best products and the latest techniques, so you leave feeling nothing less than fabulous.
But SOAK isn’t just about looking good—it’s about feeling good, too. With over 15 years of experience as a beauty therapist, Carlie has carefully curated a team of industry experts who are constantly learning, growing, and pushing the boundaries of what’s possible in beauty. It’s this commitment to innovation and quality that has made SOAK a must-visit for anyone who wants the best in beauty.
And then there’s the ambiance. If you’re all about that ‘vacation vibe’ but don’t have the time to get away, you’ll love the new Elwood location. With its coastal, laid-back aesthetic, the Elwood salon perfectly complements the serene surroundings of the beachside suburb. Meanwhile, the South Yarra location embraces the chic, urban energy of one of Melbourne’s trendiest spots. Both salons offer the same level of luxury, but each with its own unique flair.
SOAK’s philosophy is simple: beauty should be both indulgent and accessible. Whether you’re getting a quick wax or settling in for a full day of pampering, SOAK makes it easy to prioritize yourself. The service menu is extensive, offering everything from brows and lashes to spray tanning and makeup, all designed to streamline your beauty routine without compromising on quality.
It’s no surprise that SOAK has become a beloved part of Melbourne’s beauty scene. Guests rave not only about the high-quality treatments, but also about the warm, welcoming environment that makes every visit feel like a special occasion. “Our team goes above and beyond to create genuine connections with our clients,” says Carlie. “It’s about building trust, making our clients feel relaxed, and helping them achieve their beauty goals.”
Whether you’re planning a solo self-care day or booking in with your bestie for a fun beauty session, SOAK Bar is the place to be. Located in South Yarra and Elwood, this is more than just a beauty destination—it’s a place to unwind, connect, and treat yourself to the best in the business.
SOAK Bar is open Monday to Saturday at both the South Yarra address (657 Chapel Street, South Yarra VIC 3141) and the Elwood address (5 Ormond Road, Elwood VIC 3184).
